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the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

Sarah Duff
Published on: 17/11/2025

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actually feels like you again.

stylestyle over 40styling tips
Feel Stuck in a Style Rut? Here’s How to Create New Looks from Old Fave

Feel Stuck in a Style Rut? Here’s How to Create New Looks from Old Fave

Sarah Duff
Published on: 05/09/2025

Feel stuck in a style rut? Learn how to remix your wardrobe and create fresh outfits from clothes you already own, no shopping spree required.”Blog Post Description

stylestyle over 40sustainable wardrobe